Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.

This time spent on social networks clearly affects buying decisions. An estimated forty percent of all social networkers say they use social networking sites to learn more about brands or products they like, according to GreenBiz.com, with twenty-eight percent saying they’ve had a brand or product recommended to them by a friend.

The message is clear. Strategic use of social networking can help a company grow. It’s an effective use of target marketing, reaching out to one’s customers where they are.

However, in order to capitalize on social networking’s power, you have to do it right. Execution is everything. Make no mistake. Every time you log onto Facebook, MySpace, or other social networking platform, you’re representing your company in a very visible arena. The world is, quite literally, watching.

There are five common mistakes Nichepreneurs™ make when it comes to social networking. Here’s what they are — and more importantly, how to avoid them!

Mistake #1: Dismissing Social Networking as “Just a Fad”

Social networking may have emerged as a phenomenon only recently, but it is a manifestation of something as old as time — word of mouth! Customers value the opinions of colleagues, relatives, peers and friends above almost anything else. This has been true for generations. Social networking has merely expanded the definition of friend. Technology has made it easier to communicate with more people than ever before — a person could have hundreds of friends they’ve never once met in person. That’s a power and a privilege that no one is going to let just fade away.

Mistake #2: Mistaking Social Networking for Advertising

Social networking is a form of relationship marketing. It works best when you view it as an opportunity to build your brand, a prime platform to let your customer base know who you are and what you represent.

At the same time, you’ve got a fantastic chance to learn about your customers. If you actually stop and read what they post, you’ll learn a tremendous amount about who your customers are and what’s important to them. Where else do you get your customer’s pure, unvarnished opinions served up to you on a silver platter?

Don’t spoil this prime market research opportunity with unwelcome advertising. It’s fine to let people know you’re in business, but that can’t be the only thing you bring to the conversation.

Mistake #3: Failing to Connect Online Interaction with Real World Consequences

This mistake is often a generational problem. Nichepreneurs who grew up before the Internet was such an omnipresent force can have a hard time understanding how words on a computer screen can have real consequences on the every day course of business.

Compounding the problem is the fun, freewheeling atmosphere prevalent on many social networking platforms. It’s easy to forget the potential results when the commentary’s flying fast and furious. However, your words can come back and haunt you later. Remember — it all counts! The days where an organization can dismiss poor behavior with “It’s just the internet” are long gone!

Mistake #4: Using Sock Puppets

Sock puppets is the term applied to social networking accounts that are created with the intent of hiding the poster’s true identity. Individuals often create sock puppets in an effort to avoid the real life consequences discussed in mistake number three!

Sock puppets can be used to boost, support, or defend a company’s position. Conversely, they can be used to tear down, disparage, or make negative commentary about a competitor’s organization, products, or services.

Either way, it is a bad idea! Many denizens of social networks are incredibly tech-savvy, and it won’t take them long at all to discover who is really behind a string of negative or hostile commentary. Exposure can be a public relations nightmare.

Honesty is the best policy. Either be willing to own your commentary, by posting under your own identity, or don’t say them at all!

Mistake #5: Overestimating Social Networking’s Role

Social networking is powerful. It is influential. It is, in many cases, free to participate in. However, it is NOT the end all, be all solution to your marketing needs. While it is tempting to try to solve many of your marketing challenges with social networking, it is important to remember that social networking is a tool, not the only tool.

Use social networking efforts to augment your existing marketing efforts. There are small, start up companies that market themselves solely via social networking. However, this is a self-limiting strategy: even if you reach every single person on that network, you’re still missing out on a large number of potential customers who never log on.

Keep your perspective. Social networking might not eat into your budget, but it does take time. Realize that at best, social networking can significantly augment and enhance your marketing and promotional efforts — but it will never wholly replace it!



By: Susan Friedman

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Social bookmarking is done by definition by amateurs. If these amateurs do not understand the importance of right tags the whole system may fail. Social bookmarking is a way for you to save your favorite bookmarks and pass them on to others. The more people in who bookmark a particular URL in a certain period of time, the more popular that bookmark becomes and the more people who will visit that URL. Social bookmarking is fine, if everyone follows the rules.

It is rocking big time these days! If you are not aware of it by any chance, read this . Social bookmarking is just one of the “newest things” sweeping the Internet. In essence, social bookmarking lets you maintain a personal collection of links online, similar to the bookmarks or favorites in your browser, but they are also accessible to others on your own personal archive page.

It is a great way to save pages you like and help others find articles, blog posts, lenses and sites you create. But what sites should you use?

Share your favorites with friends and get access to community public views. Works better than anything I have found, and compared to a normal linear list is a very easy system of drag and drop menus. Share This plugin also allows you to email the article to your friends. Below every post you will find a Share This link. Share it on a social news site. Not every article you write is going to get on the front page.

Share, discover, bookmark, and promote stuff thats important to you! Using bookmarklets, you can add bookmarks to your list and categorize them Reddit: Reddit is a source for whats new and popular online.

Tag and full text search with filter tags! User tag list and cloud. Tagging allows you to share the benefit of your research and favorite sites by allowing others to find them. However, if you wish, you can also choose to keep your bookmarks private.

Tagging, clipping, and saving are all great ways to save a group of select webpages. However, what good is all that great information if you cannot effectively showcase your findings in a concise and organized structure? Tags are simply keywords that you include when you bookmark a site. The secret to tags is that they can be searched/filtered and then filtered again and again in a hierarchical fashion as needed.

Tags may be used to organize bookmarks.

Web sites usually appreciate unexpected spikes in traffic. But if your server isn’t prepared, it can cause the site to go down. Web-based social bookmarking sites have already taken hold, especially in the consumer space with sites such as del.icio.us (pronounced delicious,) a service that was acquired by Yahoo last year. Other online social bookmarking sites offer more specialized services. Websites are marked by users of specific (bookmark) service. Some services give you access to tiny icons or buttons that can be integrated into your browser.

Web sites focusing on topics explored during the semester could be shared. Using social bookmarking to label, categorize and organize Web sites is a beneficial tool that goes beyond search engines and Web indexes for browsing the Internet and retaining important information.

By: Todd Ash

About the Author:

Social bookmarking is optimized for documenting and sharing lists of links to useful information. In contrast, blogs are optimized for creating and sharing content, allowing for commentary while keeping the original content intact.

It is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach millions of users you might otherwise miss. Social bookmarking is the sharing of websites within an online community. Here is how I like to think of it.

This is the process of moving your “favorites” or “bookmarks” (links to web sites you visit on the web) to a web-based service like del.icio.us , magnolia , or Yahoo or Google . These services allow you to capture these links or (URLs) to their service and provide you with settings to keep the link private or to share it with others (make it public). Social bookmarking is a way for Internet users to store, share, classify, and search Internet bookmarks.

There is some debate over how important social bookmarking is in SEO, but the consensus seems to be leaning toward the idea that social bookmarking, along with many other social media optimization (SMO) strategies, is quickly becoming a serious consideration for SEO. Social bookmarking is a great way to make your posts public. There are various places to go for you to post your articles.

Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive numerous bookmarks. Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to Add to Favorites or Bookmarks that you are most familiar with using your web browsers like Firefox or Explorer.

It is a term for allowing people to publish, categorise and share their bookmarks. Del.ici.ous uses a non-hierarchical keyword categorisation system, know as folksonomy, where user tag their links with one or more freely chosen keyword.

Social Bookmarking is definitely getting a lot easier lately, but there seems to be too many of them. Sometimes social bookmarking sites can get boring if there are not enough of good links. Social bookmarking is becoming the newest and most effective way of producing quality traffic. Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive numerous bookmarks.

This is all about labeling the web, making it easier to find the content that you’re looking for by passing on what you’ve found. The labels applied to web sites are commonly known as tags, and over time a kind of taxonomy grows, whereby persistent tags help information to be aggregated and mined for information.

Social bookmarking is a free and easy way to get loads of traffic to your website. It is a new trend in search engine optimization, which has gained recognition as part of a new type of website optimization, termed social media optimization (SMO).? Social Bookmarking, also referred to sometimes as social bookmarketing, is the term used for bookmarking sites on the web and sharing them with friends.

This is certainly the wave of the future. Maybe another video on which sites to use and which sites to avoid. Social bookmarking is an emerging type of a Web service that helps users share, classify, and discover interesting resources.

The concept of an enhanced search, in which data from social bookmarking systems is exploited for enhancing search in the Web. Social bookmarking is a new fashion developed by webmaster today in search engine optimization which has brought up a new type of optimization trend called social media optimization. The idea of marketing your website through social bookmarking is also called social bookmarketing.



By: Todd Ash

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