You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.

The Opportunities in Social Bookmarking

Inbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.

SMM offers many ways to generate these links for little or no cost - articles, social media sites and blogs are just a few examples. Social bookmarking is another.

With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud” to your website. The tag cloud contains the tags you have created and directs users to the bookmarks you have saved for that tag.

What is the benefit for your business? Each bookmark links to your website or blog. With tag clouds, each keyword appears on your site, increasing the site’s relevance. Between the bookmarking site and the tag cloud on your website, you have a really great cross-promotional tool that opens up myriad opportunities for people to find you.

Consider the website of a Toronto marketing firm. They have a tag cloud with words like Toronto, search marketing, social media, blogging and so on. Each time someone visits their site, that person can click a tag and find the company’s bookmarks. They can then share those bookmarks with other users, which will point those users back to the marketing firm’s site.

Going in the other direction, people searching a bookmarking site may find the marketing firm’s bookmarks. Seeing that the company has posted some interesting and valuable articles on online marketing, they decide to visit the company’s site and add it to their social bookmarking network.

The Challenges of Social Bookmarking for Businesses

Like any kind of social media marketing, social bookmarking is low-cost, at least in terms of money. Where the “costs” escalate is in time. To do social bookmarking right, you need time to evaluate the various sites, add your bookmarks, comment on them, and interact with other users who share your interests. It is a big job.

Let’s look at the first step - deciding which sites to use. If you do a search for the top social bookmarking sites, you’ll get a huge list, like the one published on ebizMBA. So which ones do you choose? Delicious is one of the biggest, but would it be better to go for a smaller site, like furl or faves.com? Is it better to use all three, plus some social news sites, like Digg or Reddit?

Once you have made that decision, you need to decide how and when you will create the content you want to bookmark. Blogs, articles - what is the right amount of content and how often do you need to create it? You can really only answer that question by looking at social bookmarking as part of your overall social media marketing plan.

Answers to Your Social Media Marketing Questions

Social bookmarking and social media marketing are powerful marketing tools. To make the most of them you need to devote a lot of attention to the sites and create content regularly. You also need a comprehensive social media marketing plan that incorporates all of your content initiatives and your efforts to create bookmarks that direct people to that content.

A marketing agency that specializes in SMM can get you started. They can help you navigate the sites, schedule your content and get involved in the social media sphere. Even if you just sign on for a short-term contract to get started, you will find the SMM firm an invaluable partner in your “new media” marketing plans.



By: Jane Fields

About the Author:

When thinking about web marketing strategies for a web biz, most people think about Google Adwords, Online Classified Ads, and article marketing.

Although they happen to be powerful tools, many people overlook the potential marketing power in using social bookmarking as a web biz marketing strategy.

Most of this is due to the fact that very few people know how to use social bookmarking effectively. We may hear about Digg or Del.i.cious, but most of us don’t know how to use them effectively.

What is it?

In a nutshell, social bookmarking is a web-based technology that allows people, all over the internet, to share and rate internet content.

Social bookmarking ranks content by the rank given to the content by the people who read it. Traditional search engines, on the other hand, ranking system is based on the number of inbound links. In other words, the more highly your content is rated, the better.

Social Bookmarking For Your Web Biz

1. Register with a social bookmarking site. Digg, StumbleUpon, & Technorati are examples of popular social bookmarking sites.

2. Download the software. This usually a browser toolbar of some sort.

3. Submit & rank your website(s).

4. Add friends & rank/review other sites. Most critical, and probably most overlooked, step in the process.

Don’t make the mistake of just submitting your website because you get more bang for your buck if you rank and review a lot of content. In other words, the more you use social bookmarking, the better it will be for your web biz.

After all, the goal is to increase your website’s visibility and possibly gain more traffic in the process.

Some Words of Advice

Although social bookmarking has the power to drastically improve your web biz site’s traffic, it can also be used against you if you don’t heed to the following warning.

*Do NOT submit crappy content!! Spam and plagiarized, irrelevant content are all examples of “crappy” content.

Words of Advice

1. Submit quality content. Don’t copy other people’s content. Don’t ramble. It’s critical that you stay on topic and relevant. Why put yourself at risk for a low rating or review?

2. Play nice and be mindful of the kind of image your displaying on the web. It all will come back to you, either in a positive or in a negative light.

3. Be purposeful about the actions you take when it comes to promoting your web biz. Don’t just rank or review content aimlessly. Stay in your niche. That’s how you will attract targeted traffic.

Bookmark away, children!!!



By: Krezi Prophete

About the Author:

Although a lot of people are actually using social bookmarking in the Web, not a lot of people know exactly what they are, or know enough information about the subject. It is much simpler to do rather than to explain how it is done, or what it does exactly, and what its purpose is.

People may be taught by their friends on how to use social bookmarking, or may have just stumbled upon it, but not a lot of them know exactly what they are doing. You could be doing it without knowing that you are actually using social bookmarking in your Web page. Here are a few frequently asked questions about social bookmarking that people should know.

What is social bookmarking?

Basically, bookmarking is a convenient way of remembering Web pages in the internet. This will help you find the things that you want to look for in a much faster time with less hassle since you already know where to look. Social bookmarking pretty much function in the same way as bookmarking, wherein you tag certain Web pages or websites so you can easily find them the next time that you are browsing the internet.

However, social bookmarking adds the element of being able to collaborate with other internet users by sharing with them your bookmarks of Web pages and websites. Basically, social bookmarking allows people to save bookmarks to a public Web page or website by tagging them with descriptive keywords.

How does social bookmarking work?

In social bookmarking, people usually find a Web page or website that they would like to bookmark. Once they have found a Web page or website of their preference, they “tag” the Web page or website using descriptive keywords that say something about it. This not only helps the person “tagging” the Web page or website, but it also helps other web users who are looking for the same thing or subject that you have tagged. And with the appropriate keywords, people will find it easier to find the Web page or website that you have tagged. People usually need to register with other social bookmarking sites in order to create social bookmarks for themselves.

What does social bookmarking do?

Social bookmarking provides the site’s visitors the ability to link to other social bookmarking sites, as well as other Web pages and websites, through a single link. Not only that, but it also allows people to search for sites using keywords, which will display the highest ranking sites based on the keyword given.

Social bookmarking also gives updates to people so that they would know what things are considered hot and trendy nowadays. Other social bookmarking sites not only create links to articles and websites, but it also allows its users and visitors to comment on the articles.

What are the advantages of using social bookmarking?

One of the advantages of using social bookmarking is that it allows the people using it to store and benefit the research that they have done on a particular subject or topic, while at the same time, giving people a chance to benefit from it as well by enriching their knowledge about the same topic or subject. Social bookmarking works best in arranging, searching and presenting information more efficiently and effectively.

What are the disadvantages of using social bookmarking?

One of the major disadvantages of using social bookmarking is that there are no set standards for the keywords that the different users may be using. This means that people can literally put any keyword to describe a particular website or Web page, which can create a problem especially if people do not use the appropriate keywords, or if they do not spell it correctly.

Vanessa Arellano Doctor

http://wirefan.com



By: Vanessa Arellano Doctor

About the Author:

 

With the popularity of social networking sites, there has been a surge of social bookmarking sites too. Social networks revolve around the maintenance of relationships between members of the community. Social bookmarking, on the other hand, is responsible for connecting content that are made by its members. Because of its connectivity function, social bookmarking sites provide another business tool for site owners.

It is no longer uncommon to see icons at the bottom of blog posts and articles. When you hover the mouse, website names like Technorati, Digg, Furl or Delicious pop out. These are social bookmarking sites. A social bookmarking site is pretty much the same as an actual bookmark. Bookmarks are made to indicate a page or passage so it will be easy to locate. The same purpose goes for social bookmarking icons. A website can be marked for convenience. Others can also be directed to a site using a social bookmark.

There are many forms of social bookmarking sites. Squidoo deals with creating lenses that highlights a particular niche of the lens owner. Flickr’s specialization is on photos and images. Others deal with movie or music reviews.

For the business owner to utilize social bookmarks there is a need to choose the appropriate site. Always remember that traffic to the business site is the number one purpose. The content or information that is placed on the social bookmarking site should be interesting enough to let readers click on the website URL. The objective is to have the readers mark your page and make comments or inquiries. People will be interested in updates because they are informative and useful.

Content is very important. A business owner can have a following of readers and even have a higher search engine ranking because of the traffic. In order to have good content, visit popular bookmarking sites and observe the most popular sites that are being viewed. Analyze what others are reading and why they find the sites interesting and informative. Visit competitive sites and investigate how they are doing content and presentation. Be observant on what readers are commenting and what type of information that they are asking for.

With the use of social bookmarking sites, a business owner can increase visibility and makes it easy to get prospective clients. By adding social bookmarking icons to blogs or websites, it is an effective way to bring traffic to the business website and a strong possibility that the reader will add the URL to the favorite list on the browser.

 



By: Therese prentice

About the Author:

For Immediate Release:

Social Bookmarking Service Offers Submission to Over 500

Websites

Social bookmarking has become the easiest and quickest way

to make sure that your new or established website gets ranked and picked up by

search engines.  By employing the

services of Social Bookmarking Submission Service, you are placing your website

out there in front of the general public that is the internet.  The service posts your website to a number of

bookmarking sites for you depending on the package size that you buy.

Social bookmarking to over five hundred websites is a very

huge feat for any website, especially when the bookmarking must be done by

actual members of the sites and not website owners.  For this reason, most websites rely on their

readership to make sure that their site gets catalogued and recognized.  New website owners don’t always have a huge

body of readers in the beginning though, and may be looking to jumpstart their

site.  That is where the service provided

by Social Bookmarking

Submission comes in.

With the aid of a team of individually registered employees

of Social Bookmarking are able to manually get your website registered into

some of the most well known social bookmarking websites.  Lesser known sites that are centered on the

topic of your website are also used, and these bookmarking websites have a lot

of value as well.  By each member of the

company’s website adding the link manually to the bookmarking website, your

site is guaranteed to remain listed and not get marked as spam.  

For additional information or to purchase the services of

Social Bookmarking Submission visit the company’s website at www.socialbookmarksubmission.com.  Social Bookmarking Submission is an online

service that provides its users with a legitimate way to submit their website

to over five hundred social bookmarking websites and create permanent one way

backlinks.



By: Jaikin Dubey

About the Author: