Company website blogs and the personal touch
Sunday, June 28th, 2009
We have previously talked about the importance of regular and relevant blogging to your company’s website SEO campaign. We mentioned how effective blogs can enable you to develop the breadth and depth of your site content and become a valuable industry information source. We also talked about how good blogs can bring in more inbound links, achieve higher engine rankings, and attract more eyes to your site. Strong, industry-relevant blogs can do all this for and more.
Blogs, of course, do not always have to be about business. Establishing and cultivating personal relationships with fellow industry folk should also be a blog priority. I do emphasize personal relationships, since it is common knowledge that business (and sales) can flow more easily if you are also acquainted with that business associate on a more personal level. Sometimes effective blogging does not have to involve business or industry talk; it could simply be informal chit-chat that allows you to connect with industry people on a personal level.
It might be helpful to once in awhile view blogging in the same light as an industry chat-room, where you can get together with a couple of associates who happen to work in the same industry as you. Then your associates and you can better connect on a personal level, sharing information about individual interests, including hobbies, favourite sports or t.v. shows, or even the weather.
The type of relationships which emanate from this “personal blogging” can be compared to dynamics created when you invite a business associate out to lunch or for a game of golf in the afternoon, and then you end up talking about everything but work! Talking shop should certainly remain the main focus on your company blog, of course, since the industry information shared there is valuable and users and spiders will always be attracted to that. Not talking shop can also be a valuable business-development tool, however, since the conversation will then turn to other areas. As your business associate and you discover more about each other on a personal level, it helps to solidify the personal relationship, thereby enhancing the prospects of a business connection.
Small talk can be a very valuable business development tool, whether you are on the golf course or blogging. There are times for promoting your company and yourself to that business associate you are looking to develop a professional relationship with, but there are also times when idle chit-chat is called for. Either way, personal blogging can be good for business!
By: Brad Lombardo
About the Author:
Blogs, of course, do not always have to be about business. Establishing and cultivating personal relationships with fellow industry folk should also be a blog priority. I do emphasize personal relationships, since it is common knowledge that business (and sales) can flow more easily if you are also acquainted with that business associate on a more personal level. Sometimes effective blogging does not have to involve business or industry talk; it could simply be informal chit-chat that allows you to connect with industry people on a personal level.
It might be helpful to once in awhile view blogging in the same light as an industry chat-room, where you can get together with a couple of associates who happen to work in the same industry as you. Then your associates and you can better connect on a personal level, sharing information about individual interests, including hobbies, favourite sports or t.v. shows, or even the weather.
The type of relationships which emanate from this “personal blogging” can be compared to dynamics created when you invite a business associate out to lunch or for a game of golf in the afternoon, and then you end up talking about everything but work! Talking shop should certainly remain the main focus on your company blog, of course, since the industry information shared there is valuable and users and spiders will always be attracted to that. Not talking shop can also be a valuable business-development tool, however, since the conversation will then turn to other areas. As your business associate and you discover more about each other on a personal level, it helps to solidify the personal relationship, thereby enhancing the prospects of a business connection.
Small talk can be a very valuable business development tool, whether you are on the golf course or blogging. There are times for promoting your company and yourself to that business associate you are looking to develop a professional relationship with, but there are also times when idle chit-chat is called for. Either way, personal blogging can be good for business!
By: Brad Lombardo
About the Author: